Magic From You

THE BRIEF
Announcing and reinforcing Meta as the parent of Facebook, Messenger and Instagram in the Philippines through an integrated 360 campaign.

THE IDEA
Filipinos are an industrious bunch and avid Facebook, Instagram and Messenger users. Leveraging the UI from the apps, we highlighted their passions, creativity and resourcefulness by showing how Meta can not only help turn simple everyday moments into magic, but that it would be nothing without it’s users spreading joy beyond the platforms and into the real world.