MARKS THAT MATTER

THE BRIEF
Raise awareness on Degree Ultraclear’s antiperspirant protection against white marks and stains.

THE IDEA
We turned what should have been a functional product ad into an ode to movement marks as badges of honour. From the cuts to calluses, bumps to bruises, scabs to scars. Our bodies are covered in sporting stories, and these are the marks that should be celebrated. Because pushing ourselves to our limits comes at a price.