MARTINI 160
THE BRIEF
Create an integrated campaign to not only celebrate MARTINI’s 160th birthday, but to use it as an opportunity to re-ignite the brand’s iconic status.
THE IDEA
We opened the gates and invited our audience into the world of MARTINI; one of great Italian taste over the last 16 decades. Although we nodded to our heritage, this was the brand’s first campaign with a new playful yet provocative look and feel - teasing what’s to come in the future. Our campaign went live across Europe in OOH, DOOH, social and cinema.
CAPTURING AN ICON OF STYLE
With the help of legendary fashion photographer Liz Collins, stylist Sam Ranger, movement director Benjamin Jonsson and DOP Mark Adcock - we were able to create and capture this stylish world.
CELEBRATING
AN ICON IN STYLE
We wanted more than those who saw the OOH to be invited into, and to experience, the campaign. So we not only turned our celebratory footage from our DOOH into social-first thumb-stopping looping GIFs, but we also captured engaging BTS throughout the day and interviews that we turned into Reels.
