Green Business Builders
As part of NatWest’s ongoing work to help business owners, we created a series that featured climate conscious companies and how they’re reducing their emissions. Hosted by Ade Adepitan, the UK’s first ever carbon-neutral podcast was released in the run up to the COP26 UN Climate Change Conference.
Saw a 24% uplift in associating NatWest with supporting businesses climate goals - double the FinServ benchmarks.
Working with streaming platform Spotify, we ensured that the series was entirely carbon neutral, by offsetting the carbon emissions generated by the production and streaming of the podcast. It was the first production of its kind in the UK - offsetting 480 tonnes of CO2 and working with Forest Carbon to support reforestation projects across the country.