THE FEARLESS DELIVERY
What is UNICEF, if not one of the biggest, life-saving, global delivery services in the world. Ensuring that children, in even the farthest corners of the world, get nutritional boxes that will not only change but save their lives.
These weren’t your typical trend-led unboxings, but life-saving ones.For our trigger content we created a series of pre-roll videos that could be targeted to potential donors or retarget to those who already engaged with our campaign.
After watching the hero film, our audience was hit with retargeting content on Facebook and Instagram. We not only continued to hero the life-saving box, but also moved the story on to celebrate some of UNICEF’s fearless fleet and the children around the world that were waiting for the arrival of their delivery.
