Inner Smarts
THE BRIEF
Smart meters for business has an awareness problem. So they briefed us on creating a campaign that would increase awareness as well as position them as a tool to helping business owners have more control over their budgeting.
THE IDEA
Continuing the brand’s work with Einstein, we partnered up with legendary entrepreneur and tv dragon Deborah Meaden, inviting audiences to a business lunch with a ‘twist’.
Because every business owner has a little Deborah Meaden in their head, so we brought to life her inner smarts as she helps Einstein navigate the world of small businesses.
